Motivator 1: Narrative and Meaning

Motivator 2: Progress and Accomplishment

Motivator 3: Freedom and Creativity

Motivator 4: Security and Basic Needs

Motivator 5: Social Connection and Love

Motivator 6: Scarcity and Essentialism

Motivator 7: Curiosity and Exploration

Motivator 8: Fear, Rage and Panic